Diversifying is a good idea, but how can you do it during the coronavirus social distancing norms? Printers and digital producers have an easy opportunity to add a service that most of their clients already need, or will soon be in the market for.
While nothing is effortless, and working in languages you don’t understand can be scary, adding foreign languages from a trusted provider is a low-cost opportunity that has major profit potential.
How to do it:
- Find a reliable language partner
- Add a blurb or a blog post to your website
- Start telling your customers about the new service and doing social media
In addition, we help our clients train their sales reps so they sell successful projects and feel more comfortable selling foreign language services. Right now is a great time to do this kind of training.
Adding language services to what you offer will differentiate you from the competition and add to your customer’s perception that you can cover all their varied needs. We can help double or triple your print runs in over 100 languages!
Finally, you yourself may benefit from targeting non-English speakers for your service. If you do not currently service non-English speakers, we can help negotiate or transact business in any language. Our offerings include On-Call InterpreterSM that lets you reach an interpreter via Telephone (OPI) or Video (VRI) in 30 seconds, as well as quality In-person and Conference Interpreting.
Here, you can listen to a podcast where Carla Itzkowich speaks with print industry veteran Deborah Corn on the benefits of adding language services for any marketing firm. Or you can book a time to discuss this opportunity with Carla on her calendar here or give us a call at 510-836-1180.